Trending Now: The Female Agenda
The conversation around woman’s issues, female empowerment and motherhood is explosive at the moment, and the evidence is everywhere!
1. THE MIND THE GAP CAMPAIGN
Grazia magazine (a UK glossy) initiated a courageous movement called #mindthegap campaign in June of last year. The purpose for this campaign was to tackle the inequality on an alarming statistic that there is still an average 19.1% wage gap between men and woman working in the same positions to date. Grazia championed a petition signed by thousands of readers supporting the implementation of “section 78 of the equality act 2010″, requiring all major companies to publish their gender pay gaps; the bill went to vote in the House of Lords on march 11th this year and was passed. Success!
2. THE ASK HER MORE CAMPAIGN
The Ask Her More Campaign, a trending ploy designed to prompt reporters into asking actresses questions in respect of there intellect, works, roles, and passions rather than treating them as the typical clothes horse. Actress Diane Kruger was asked at the Elle style awards 2015 if she ever gets bored with the standard questions around her clothes and her reply was simple; “There are so many things that I think you would ask a man that you wouldn’t ask a woman”. #askhermore
3. THE OSCARS
This years the Oscars brought more media attention and debate on a complex subject. On winning an Oscar for best supporting actress, Patricia Arquette dared to use her acceptance speech to get political.
“to every woman who gave birth, to every tax payer and citizen of this nation, we have fought for everybody else’s equal rights, its our time to have wage equality once and for all and equal rights for all woman in the United States of America”
Arquette was accused of having a lack of nuance on the subject and was subjected to a twitter attack being branded as “clueless” and “privileged” amongst other (harsh) things. What began as a nobel gesture to all woman, aggressively back fired. Agreed that one can not help but feel her message should have been phrased flawlessly when commenting on an issue where race, poverty and gender are all linked not to mention being delivered on a world stage.
However I do believe it was a brave attempt to aid solidarity and equality amongst woman on a night that should have been one of the greatest accolades of her career. Arquette in attempt to defend herself pointed to the fact that she herself was a single mother at 20 and that woman are the most affected in wage inequality.
4. THE VMA’S
At the latest VMAs, Beyonce before receiving “The Micheal Jackson video vanguard” performed a 16minute medley were she displayed “Feminist” across an enormous back drop screen and played a voice-over sampled from the “Ted X talk” by Nigerian writer Chimamanda Ngozi Adichie.
“We teach girls that they can not be sexual beings in the way boys are, we teach girls to shrink themselves, to make themselves smaller, you can have ambition but not too much ambition, you should aim to be successful but not too successful, otherwise you will threaten men”
Beyonce’s 3 year old daughter Blue-Ivy sat in the audience witnessing this delivery, which to me spoke volumes and gave me some serious parenting admiration!
5. VIVA LA MAMMA
Dolce & Gabbana A/W 2015 saw designers Domeico Dolce and Stefano Gabbana pay homage to there own Mothers. Garments of feminine silhouette displaying embroided “Mama” and childrens drawings on the most beautiful fabrics. Models walked cradling babies and holding the hands of there own children and featured model Bianca Balti proudly pregnant with her second child.
Although considered by some to be a shallow endorsement of woman “in D&G’s world motherhood is impossibly beautiful”. D&G stated “you could make all sorts of assumptions, but the point being fashion is often accused of being detached from eternal verities life, love, relationships with self and others, the positive message of the show, everything we are is an extension of where we came from”.
6. THE EITHER OR PREDICAMENT
I know from experience that woman are bombarded with words like priorities and balance, often littered with assumptions, judgments, and implicationa that a woman must choose between a thriving career or a family life (or the children will suffer). Apple and Facebook recently announced a programme to give female employees the option to freeze there eggs and the irony is difficult to ignore; this message from these massive companies inadvertently says to the world you can have both, just not at the same time. In which case I beg to differ, in the 21st century female social, political and economical roles are changing. Woman are reclaiming there power and realising we can have children when we choose and without not having to trade our success for a family.
There is no denying that the female agenda is in the air and the dominant trend on screens apps and networks! With this month also having hosted international woman’s day on March 8th.
Despite how controversial the trending topics may be, they call to mind the fact that up until the 19th century there were laws to ensure woman could not own property or wealth. We were forbidden to work in any professions other than housewife, servant or prostitute. Our decisions, bodies, and money were not our own therefore in a short time (historically) we have gained near equality. It also poses the question that if it were so natural for men to be the dominant sex, why go to such extreme measures to keep us oppressed. “Just saying”.
I would like to end with this; I came across the most uplifting article “10 successful+inspiring woman who started having kids young”. Featured on earlymama.com, a website covering marriage, motherhood and a supportive, empowering online community.
Nadine is our resident Fashion & Beauty contributor on MintMag.ie. Currently Senior educator at the Peter Mark hair group, she was recruited by the company in December 2012 due to a reputation of excellence and has an abundance of awards under her belt. She also has her finger firmly on the pulse of all thing fashion – her creative nature and eye for quality and detail has ensured her an impenetrable reputation amongst the cream of Irish beauty, photography, fashion and media experts. If you would like to contribute to MintMag.ie just email firstname.lastname@example.org!